The Roles of Communication Strategies in Promoting Traditional Crafts in Kware Local Government Area, Sokoto State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Background of the Study
Traditional crafts are integral to cultural heritage, reflecting the identity, history, and creativity of a community. In Kware Local Government Area, Sokoto State, traditional crafts such as pottery, weaving, and blacksmithing play a significant role in the local economy and cultural preservation. However, these crafts face challenges such as declining interest among younger generations, limited market access, and competition from mass-produced goods. Communication strategies, including public awareness campaigns, social media promotions, and community engagement programs, have been identified as vital tools for promoting and sustaining traditional crafts (Abubakar & Yusuf, 2024). These strategies help to raise awareness about the cultural and economic value of traditional crafts, create demand in both local and global markets, and encourage skill transmission to younger generations. This study explores the roles of communication strategies in promoting traditional crafts in Kware LGA, examining their effectiveness in sustaining these cultural practices.
1.2 Statement of the Problem
Despite the rich tradition of crafts in Kware LGA, there is a noticeable decline in their production and patronage. Factors such as limited visibility, inadequate promotion, and the undervaluation of traditional crafts have contributed to their diminished status. Furthermore, many artisans face challenges in accessing modern markets and reaching potential customers due to ineffective communication strategies (Garba & Musa, 2025). This study investigates the roles of communication strategies in addressing these challenges, promoting traditional crafts, and ensuring their sustainability in Kware LGA.
1.3 Objectives of the Study
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To evaluate the role of communication strategies in promoting traditional crafts in Kware LGA.
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To identify challenges faced in utilizing communication tools for craft promotion.
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To assess the impact of communication strategies on artisans' market access and visibility.
1.4 Research Questions
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How do communication strategies promote traditional crafts in Kware LGA?
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What challenges affect the use of communication tools for craft promotion?
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What impact do communication strategies have on market access and visibility for artisans?
1.5 Research Hypotheses
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Communication strategies significantly promote traditional crafts in Kware LGA.
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Challenges such as limited resources and lack of digital literacy hinder the effective use of communication tools.
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Communication strategies improve market access and visibility for traditional artisans.
1.6 Significance of the Study
This study contributes to understanding the intersection of communication and cultural preservation by exploring how communication strategies can promote traditional crafts. It provides practical recommendations for artisans, policymakers, and cultural organizations on leveraging communication tools to sustain traditional crafts, enhance their marketability, and foster cultural pride in Kware LGA.
1.7 Scope and Limitations of the Study
The study is focused on Kware Local Government Area, Sokoto State, examining communication strategies used to promote traditional crafts and their impact on artisans and communities.
1.8 Operational Definition of Terms
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Communication Strategies: Methods and tools used to disseminate information and promote awareness about traditional crafts.
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Traditional Crafts: Handmade products such as pottery, weaving, and blacksmithing that reflect the cultural heritage of Kware LGA.
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Kware Local Government Area: A region in Sokoto State known for its rich tradition of artisanal crafts.
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